What is Coaching?

Coaching has been defined in many ways. The essence of coaching is:

  • To help a person change in the way they wish and helping them go in the direction they want to go.
  • Coaching supports a person at every level in becoming who they want to be.
  • Coaching builds awareness empowers choice and leads to change.

According to the International Coach Federation

Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach's responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook and goals, while improving their leadership skills and unlocking their potential.

Good coaches believe that the individual always has the answer to their own problems but understands that they may need help to find the answer.

What Coaching is Not...


Unlike therapists and counselors, coaches don't focus on the childhood or past experiences that might be the root of the way a person lives or feels. Instead they help their clients get clear on what they want in the future, why they want it, and how they are going to achieve it.


Consultants diagnose the needs of an organization or individual and offer their own solutions based on their specialized expertise to ‘fix’ the problem; solutions which they often implement for the client as well. Coaches use tools and processes to help clients to generate their own solutions and then hold them accountable for following through.

Sports Coach

Someone new to coaching might hear the word coach; and think football, but sports coaches generally are in charge, setting the goals and the path to
victory. Teaching, correcting, and managing are all skills a sports coach would use. Coaching is the opposite; it's the client who sets the goals.

Why You May Need a Coach

When you face a significant life transition, are considering next steps, or feeling unfulfilled, it can be challenging to know what steps to take. Are you in need of support with any of the following:

  • Non-judgmental support
  • Accountability
  • Insight into yourself
  • Enhanced self confidence
  • Feeling stuck
  • Feeling unhappy
  • Feeling scared
  • Being on the verge of something big

We offer coaching packages that help individuals unlock, elevate, and embrace their gifts to create their own reality.